Regardless of the industry, each organization wants to be noticed by consumers. Loan companies are not lagging behind in this topic, which is why we can find so many of them on Facebook.
Internet lending companies set up social media profiles to be closer to their clients
People who decide to make instant pay first look for information and opinions about the institution on the Internet. We are used to the presence of companies on social media.
A Facebook profile with visible activity and a group of followers inspires confidence in us.
Payday loans online for young people
Most companies offering payday loans in 15 minutes operate mainly on the Internet. Contrary to the belief that the services of non-bank institutions are mostly used by older people, these companies mainly reach young, educated people who need to borrow small amounts for a short period of time.
Loan companies try to reach their recipients through all possible channels, among others in order to establish better communication with them. Each of us is more willing to use the services of a company we know well.
The company that informs us about what interesting it has on offer, what competitions, quizzes or valuable content it has prepared for us becomes closer to us.
Valuable content of loan companies
Loan companies put a variety of information on their profiles. Some of them focus on educating their clients, which created two interesting characters for the transmission of valuable content.
From time to time, fan pages give advice on how to save money, how to build a positive credit history and the like. An interesting idea was also shown by Wonga, which provides educational content, directing recipients to its platform kapitalni.org.
Loans with humor
Another way to consolidate brand consumers is to approach them with humor, passing on the content not necessarily related to finance and the economic world. Vivus has chosen this path, among other things, which does not differ financially from the thematic point of view, however, the way it presents its content is quite funny.
Best Credit publishes all sorts of curiosities, and Talk Credit, directing messages mainly to fair sex writing about fashion, interior design, holidays, food and how to manage finances wisely.
Customers often use fan pages to get quick answers to their bothering questions, as well as to inform other users about the wrong approach to the customer or not considering the complaint. It would seem, then, that on the loan companies’ fan pages you can find many unflattering opinions, but to the pleasant surprise, it did not happen. Browsing the profiles of the largest loan companies, you can come across any customer inquiries written in the comments, to which companies respond directly or ask for contact with the service office.
Nevertheless, the lack of negative entries is information for us that, despite widespread conviction about the dishonest activity of non-bank institutions, it is not true.
So let’s follow the fan page of companies whose services we sometimes use. It is worth being up to date with current loan promotions and taking part in competitions, especially when there are attractive prizes to be won.